Understanding continious change of the fast fashion market's competitive conditions, led us innovate our marketing structure. We believe that the key to success in marketing is increasing our service quality by providing creative ideas and solutions for our clients. In order to give more focused service we created capsule groups in our marketing department. Each group has its own design, pattern and merchandising team responsible only for that group's brands. Each group is aware to achieve their sales target through creative thinking. This also helps us to gain more competitive advantage between all competitors in the market.